About Anything Else?

Next-generation consulting that fuses strategy, AI, and execution — empowering small businesses to grow smarter, move faster, and build the future on their own terms.

Why We Started

The Problem

Small businesses deserve the same tech as big companies

But without jargon, confusion, or inflated prices

Too many great operators getting left behind

Tools buried under buzzwords and consultant-speak

Our Solution

Make modern business simple again

Fuse strategy, AI, and execution in one place

No 50-page reports that gather dust

Get embedded, automate chaos, deliver results

Our Mission

Help SMBs grow smarter and move faster
Build the future on their own terms
Combine human strategy with AI-native systems
Turn recommendations into actions
Turn actions into data
Turn data into growth

Our Vision

Ignite a new era of business
Every company unlocks full potential
Regardless of size
Through clarity, innovation, and AI power

What We Do

We Help Businesses Modernize

Marketing systems that actually work

Operations that run themselves

Growth systems that scale

Marketing systems that actually work

Operations that run themselves

Growth systems that scale

We Start Small & Build Up

AI-powered websites that perform

Operations that run themselves

CRM systems that tie everything together

You stay in control

AI-powered websites that perform

Operations that run themselves

CRM systems that tie everything together

You stay in control

Meet James Folwell

Strategist, builder, and founder of Anything Else?
Two decades helping Australian businesses grow
Believes AI amplifies human insight (doesn't replace it)
Connects people, purpose, and technology
Director of Steelx Pty Ltd (Australia's largest family-owned steel building provider)
Grew local family venture into 60+ franchise network
Committee member at Family Business Australia
Industry Standards board member (ShedSafe)
Vinnies CEO Sleepout participant (community leadership)
Gold Coast community advocate